Today is apparently The SpongeBob Day of Positivity, a day in which to celebrate SpongeBob Squarepant’s most admired quality – eternal positivity! I know this because my inbox is filled with all kinds of press releases about the positive event. Usually I ignore them because, like this press release, they come on the day of the event and I don’t have time put together a decent post on the fly like that. Of course if they gave me more notice I’d forget about it too, speaking of which if anyone from Minnesota is interested in seeing Ice Castles in Eagan I have some extra tickets (post to hopefully follow soon).

From the press release:

The Day of Positivity will be filled with major events and first looks at exclusive materials from the new film, all in honor of the world’s favorite optimist, SpongeBob SquarePants.

The Day of Positivity highlights include:

  • An exclusive first look at SpongeBob’s new music video, Thank Gosh it’s Monday, created in celebration of The Day of Positivity.
  • Viacom Networks (including Nickelodeon, MTV, VH-1 and Comedy Central) running exclusive and unique spots inviting viewers to celebrate this new and exciting holiday.
  • Cinemark Theaters offering the first 500 ticketholders on January 5 at each of its locations nationwide a coupon card for a free junior popcorn when seeing THE SPONGEBOB MOVIE: SPONGE OUT OF WATER on opening weekend, while supplies last.
  • Paramount-hosted events in cities across the U.S. and Canada.

In Minneapolis, Nickelodeon Universe® at the Mall of America is celebrating by offering free rides on SpongeBob Rock Bottom Plunge & Pineapple Poppers and a free in-park scavenger hunt, The Great Spatula Caper from 5-7pm.  SpongeBob will also be available for photos with fans during that timeframe! There’s no way you’d ever get me on the SpongeBob Rock Bottom Plunge because it’s a ride that drops you at a 90° angle but the Pineapple Popper is a hoot.

You can visit to watch the Thank Gosh it’s Monday video, upload and share your own positive selfies, and receive a special Positivity message from SpongeBob himself.

From Paramount Animation and Nickelodeon Movies comes THE SPONGEBOB MOVIE: SPONGE OUT OF WATER, an all-new 3D adventure that’s as wild and funny as its name. For the first time, SpongeBob SquarePants, the world’s favorite sea dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet.

Produced by Paul Tibbitt and Mary Parent. Based on the series SpongeBob SquarePants created by Stephen Hillenburg.  Story by Stephen Hillenburg & Paul Tibbitt, screenplay by Glenn Berger & Jonathan Aibel and Paul Tibbitt and directed by Paul Tibbitt.