Summer is here and already I have noticed a drop in my traffic. It took a dive last weekend for Memorial Day but in all honesty it started dropping when the weather got warmer.
This has been standard for me since I have been blogging so I don’t worry about it too much but I would really like to prevent or at the very least lessen the drop. I am much busier in the summer months because the kids are home. This leaves me less time to read all the blogs I would like and even less time to write posts others might like to read.
With a little planning and organization you can stop the summer slide or at least lessen the fall.
1. Give and you shall receive.
You get what you give, this fact doesn’t change just because the weather is warmer, in fact it makes it harder. You have to stand out with your comments, make them count. The more blogs you comment on the more people will comment back. Try to devote an hour each day to commenting on other blogs. Of course, bloggers write less during the summer months so you can spread yourself to more blogs a little easier.
2. Write killer posts
You aren’t only competing with other blogs and websites but you are also competing with the outdoors and children home from school. Think about your readers and write articles they will find useful and entertaining. Keep them short since there isn’t much time to capture their attention. Speaking of which, make sure your titles are attention grabbers. Keep the titles short too so they don’t have to be shortened for Twitter.
3. Keep up with Facebook
Facebook is a great way to draw attention to your blog posts. If you put a ‘like’ button at the end of your post and someone ‘likes’ it then it will be displayed on their wall. This should go without saying but make sure your blog URL is displayed prominently on your Facebook page. If you are active on Facebook others will want to learn more about you and will visit your blog.
4. Stumble, Digg and Tweet
Stumble, Digg and Twitter are great ways to get instant traffic to your site. If you are Stumbled by a power Stumbler you can expect to have a nice spike in traffic in the hundreds if not thousands of hits in a very short period of time. People aren’t going to Stumble, Digg or Tweet your posts if you don’t Stumble, Digg and Tweet their posts. If you don’t have accounts for these social networks now is a great time to set them up. Most bloggers have added buttons on their posts so you can easily Stumble, Digg or Tweet their posts.
5. Join Tribal Blogs
Yeah, it’s a little self serving but the truth is the networking that is going on there is generating lots of traffic and lots of support. Having your blog in the toolbar gets you traffic in the same way Entrecard would but the people visiting are engaging and comment fiends. You can also ask for Stumbles, Tweets and Diggs and the Tribal Blog members will do you up.
These are just a few ways you can prevent the summer slide, if you have any you would like to share please leave them in the comments.
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I agree with many of the points you have here– and yes, the summer slide really DID seem to start early this year! But personally, I really only comment on blogs when I feel I have something to say/share. I know the idea of actively seeking out blogs to comment on does create some strong tit-for-tat momentum. But this tends to drip away if you miss that suggested hour of commenting (or whatever amount of time you set aside). I know it sounds goofy, but I'd really like people to visit and comment because they want to– not because of some sense of obligation or reciprocity. I know it's probably not smart social media on my part. But it's the only writing medium I know where the value isn't really in what you create as much as who you connect with.
Funny ol' world. 🙂
Hope you ARE able to enjoy your summer, Jen– slidely or no. 🙂
Oh and I thought there would be a nice pool at the end of the slide.
This is not a goat playground.
Harumph!
But it is very good advice.
The publicist has been busy in her house.
She should move in within the next month.
She is excited.
That is so exciting! And it's about time! Yay!!!!!!
Sorry about there not being a real slide.
Jenn, I agree with you about rather having people comment who want to comment and who have something to say but at the same time if I don't actively comment I miss some of the blogs I really enjoy. I don't usually comment unless I have something to say. You are right it does drip away if you don't keep up with it. I don't know the answer. But I am glad you commented.
I usually pass out candy.
These are nice tips, though, too.
Ahahahahhahaha!!!!!!!
All good tips, Jen, thanks. Of all, #2 is what I need to work most on. Oh, that and learning the ins and outs of Facebook.
Most. Excellent. Advice.
I always TRY my BEST during the summer months to write worthy blog posts and to leave memorable comments. And of course anyone who knows me knows how much I like to utilize tools such as facebook.
But…I've also been known to direct this sort of 'Blog Down Time' more towards working on my book. Since I know my traffic is going to plummet, and since I know no matter how much I apply myself to blogging – the fact remains people are busy, distracted, relaxing, and taking vacations during the summer time . As such, I usually close my blog for at least two weeks during this season.
🙂
Okay, how rockin' is stumble? It's my boyfriend.
You make it all sound just a bit too easy…
I've found that just tweeting “Will perform unnatural acts for comments” has been highly effective.
I've noticed the weekends are a lot slower with readers and comments. But then again, so am I. 🙂
Well, of course the most important of these is #5
I must admit to being a tad preoccupied with other stuff myself lately. I've been clearing my Facebook of 'non friend' friends this week, so I can actually see the posts of my blogger friends now! That helps.
This will be WWFC's first full summer, so we'll have to wait and see if there's a noticeable drop. Great advice though. Commenting is a great way to say “i'm still here”, even if one doesn't post as often due to nice weather.
I figure since everyone else is on vacation from visiting and commenting, it's the perfect chance for me to go on vacation from blogging.
whining But I don't feel like doing ANY of these things! Can't I just take the summer off?
Honestly Jen, I think Tribal Blogs is going to be a big help – there is great interaction there!